Caliente Contouring
Caliente Contouring had developed a genuinely innovative fat reduction service with strong client results — but their website wasn't reflecting that quality. A single overcrowded landing page with multiple booking links and low-contrast design was making it hard for potential clients to understand the process, find their location, or feel confident booking.
Basic Beginnings.
The original website was a single landing page with multiple links to different location's booking sites. The colors were bland and the overall readability was less than ideal. They also had minimal information regarding the process.
A Cleaner Look.
Working within their existing brand identity, I redesigned the site on Wix to give the team a platform they could maintain and grow without needing a developer. I restructured navigation to give each location its own dedicated page with hours, services, and contact information. I refined the logo by removing outlines and improving contrast, then built out supporting content: detailed service descriptions, an FAQ section, before/after imagery, and client testimonials. The goal was a site that answered questions, built trust, and made booking easy.
Built for Growth.
The redesigned site has supported continued business growth — the company has expanded from 5 to 8 locations with 3 additional concierge options. Ongoing SEO improvements have helped increase organic discoverability across their service areas.