Caliente Contouring
This up and coming Nashville based fat burning business developed a unique method of removing unwanted fat using needles and a heat source. While their fat burning methods showed incredible results, their website did not. I was contacted to help give their website a refresh. Using their already established company branding, I created an easy to edit WiX website they could use and update as needed. The business continues to grow with the website being a large help to their communities awareness.
Basic Beginnings.
The original website was a single landing page with multiple links to different location's booking sites. The colors were bland and the overall readability was less than ideal. They also had minimal information regarding the process.
A Cleaner Look.
WiX was used for the first website and was the preferred option for the reworked website due to the ease of use by non-designers or website specialists.
I started by adjusting the logo to remove the outlines and switched to higher contrast color options for backgrounds and text. We created individual pages for each location that were used to highlight the location's hours, services, and contact information. More supporting information was added including testimonials, before and after images, and most importantly, an adjusted description of the process with an overview and FAQ section.
Built for Growth.
The website updates have been well received by both the store owners and the clientele. Updates continue to occur, including improved SEO and more store locations (they started with 5 and are now up to 8 with 3 additional concierge options).