CnC DIRTWORKS LANDSCAPE COMPANY
Two brothers — Cole and Cooper — had built a landscaping company from the ground up starting in grade school. Their work ethic was exceptional, but they didn't yet have a brand identity that matched how professional and capable they actually were.
Digging Deep for Meaning
I worked through a range of concepts, from typographic approaches to illustrated marks, before landing on a direction that incorporated a Bobcat — both a nod to the equipment they use and a way to work their initials (C and C) and the company name organically into the logo.
Refining the Design
The final mark was paired with a clean, simple color palette to keep the focus on the icon itself. Additional concepts were developed for vehicle decals, apparel, and yard signs to support marketing down the road.
I provided a complete brand identity system that positions CnC Dirtworks as the professional, trustworthy operation they've always been — with assets ready to grow alongside the business.