CnC DIRTWORKS LANDSCAPE COMPANY
This landscaping company was started by two brothers (Cole and Cooper) in grade school with an incredible work ethic. I wanted to ensure their company branding reflected how professional and hard working they are. We stayed with a simple design and color palette, letting their work do most of the talking.
Digging Deep for Meaning
The initial concepts ranged from typographical to more illustrative. As we progressed through the ideas, the use of the Bobcat became a prominent piece.
Refining the Design
Eventually the decision came down between a shield and the Bobcat, with the Bobcat winning out because of the unique way that their initials (and company name) were worked into the logo while also reflecting what they do. Additional concepts were created for future business and marketing options, including vehicle decals, merchandise/attire, and yard signs.