Greentech Environmental

I served within Greentech Environmental’s small in-house Marketing team for 15 years, ending my time there while holding the Senior Graphic Designer position . In this position, I collaborated with teams across Marketing, Sales, Engineering, Customer Service, and Manufacturing to streamline processes and bring projects from concept to completion. My work spans branding, product photography, packaging design, social media content, website design, sales and marketing collateral, videography, and private labeling. The examples below represent just a small selection of the many projects I led or supported.

I helped shape Greentech's visual identity by creating a consistent brand experience across every customer touchpoint. Whether I was designing sales materials, trade show displays, website graphics, or marketing campaigns, my goal was always to make the brand feel recognizable, professional, and approachable while supporting the company's continued growth.

Over time, the company moved from a more “Environmental” or “Nature” oriented technology brand, to one defined more by the treatment of air. For this purpose, the logo and colors that represented the brand changed, but did so in steps to help relate to past brand iterations.

Company Branding

Packaging was one of my favorite ways to connect design with the customer experience. I took projects from initial concepts through production, creating packaging that not only looked great on the shelf but also met manufacturing requirements and communicated the value of each product. Every design was an opportunity to strengthen the brand while making the product easier to understand and more appealing to customers.

Package Design

I developed social media campaigns that went beyond simply promoting products. I enjoyed finding creative ways to showcase new launches, highlight product benefits, and keep the brand active and engaging. From campaign concepts and graphics to photography and promotional content, I focused on creating visuals that felt authentic and encouraged customers to connect with the brand.

Social Media Campaigns

I designed and maintained Greentech's digital presence with a focus on clean layouts, intuitive navigation, and clear communication. From product pages to landing pages and promotional content, I worked to create experiences that were both visually engaging and functional, helping customers quickly find the information they needed while reinforcing the company's brand.

Website Design

Photography became an extension of my design process. I planned, styled, photographed, and edited product imagery for packaging, websites, advertisements, social media, and e-commerce, always aiming to capture products in a way that felt polished, informative, and true to the brand. Strong photography and editing helped bring every other marketing piece to life, and I enjoyed seeing how those images carried through every stage of a campaign.

Product Photography

No two days looked the same, and that's what made the work exciting. I created everything from brochures, catalogs, advertisements, and presentations to trade show displays, product photography, and email campaigns. Each piece was designed to tell a story, support the sales team, and give customers confidence in the products we offered.