Nashville Physical Therapy & Performance
This physical therapy startup business in Nashville wanted to create their own look and approach to a market that was quickly becoming overrun with competitors focused on quantity of patient treatments, not quality. I worked with them to establish their new brand, assets, website, and additional marketing materials. We focused on bold colors, text, and messaging that highlighted their main goal and the differences between them and the competition. They now continue to grow in company size, satisfied patients treated, and a SEO prominence.
From the Ground Up.
This project was built from the ground up. We started with business names that would be ideal for both quick understanding and web discoverability. Because they were located in Nashville, the name Nashville Physical Therapy and Performance was chosen. The logo was designed to resemble the state of Tennessee while also having an "active" feeling. The color purple was desired and was paired with the teal for good contrast and a relaxing yet respectable feeling.
Establishing a Web Presence
A website was created using WiX for ease of use, should the owner have a desire to make their own updates. The website helps promote the idea that they are a patient-first option, introducing the therapists so the patients feel familiar with them before they are ever seen. The company has continued to grow and expand the website adding new types of therapy but always maintaining the same principles. With the optimized business name and general SEO work done on the website, Nashville Physical Therapy and Performance is one of top hits when searching for physical therapy options.
Marketing & Merch
Various brand materials and social media posts were created to help with general marketing. Business cards and merchandise were needed to help spread word and improve customer loyalty while supporting various communities within the city.